NAILED IT! The Business of Construction Podcast By Joseph Hughes cover art

NAILED IT! The Business of Construction

NAILED IT! The Business of Construction

By: Joseph Hughes
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Joe Hughes dives deep into the business of construction. He brings in team members from his roofing training company, Contractor Dynamics, as well as industry leaders and experts.Joseph Hughes Economics Leadership Management & Leadership
Episodes
  • 258. The Real Reason You’re Not Getting Consistent Roofing Leads (And How To Fix It)
    Jun 11 2025

    Looking to get higher quality leads and solve your marketing problem? Book a call with our team.


    It's not your Facebook ads. It's not the market. It's not even your agency.


    The REAL reason most roofing companies struggle with consistent lead flow is a lot more painful — but a lot more fixable.


    In this video, Joseph Hughes reveals what’s really going wrong behind the scenes and how you can finally break free from the "feast or famine" marketing cycle.


    If you want predictability, growth, and freedom — it starts with understanding this truth.


    Key Takeaways:

    ⚠️ Why most roofing companies are stuck in “random acts of marketing”

    📣 The 3 pillars of a consistent lead machine

    🎯 Why brand awareness matters more than ever in 2025

    🔁 How to retarget and nurture leads like the big brands do

    💥 The compound effect of doing the right things daily


    Key Timestamps:

    00:24 – Why most roofing companies don’t have a real marketing strategy

    01:04 – The #1 thing you need for consistent results: brand awareness

    02:08 – Daily lead generation tactics to build momentum

    03:42 – Retargeting and nurturing: how to convert more leads without more spend


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ ⁠Website

    ➡️ Instagram

    ➡️ Facebook

    ➡️ LinkedIn


    #RoofingMarketing #ContractorMarketing #LeadGeneration #RoofingBusiness #Retargeting #MarketingSystems #RoofingCompanyGrowth

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    6 mins
  • 257. Should You Hire a Marketing Agency or Build Your Own Team? (The Brutal Truth)
    Jun 5 2025

    Looking to solve your marketing problem? Book a call with our team.


    If you're asking whether you should hire a marketing agency or build your own in-house marketing system — you're asking the right question. But most roofing companies approach it the wrong way.


    In this video, Joseph Hughes breaks down the real-world pros and cons of each path — based on helping hundreds of roofers grow.


    I’ll show you how to decide what's right for YOUR business — not based on hype, but based on where you’re trying to go.


    Key Takeaways:

    🤔 Why “in-house vs. agency” isn’t the first question to ask

    📈 What roofing companies actually need to grow with marketing

    🎛️ The hybrid model that’s delivering the best results

    🧠 Why you need to drive the strategy—agency or notKey Timestamps:

    00:05 – Why you’re asking the wrong question about marketing

    01:00 – The real problem: no time, no money, and what to fix first

    02:00 – In-house vs. outsourcing: when each one makes sense

    05:24 – The hybrid model: how the best roofing companies win


    Connect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Facebook

    ➡️ Instagram

    ➡️ LinkedIn

    ➡️ Website


    #RoofingMarketing #ContractorMarketing #MarketingStrategy #RoofingBusiness #InHouseMarketing #MarketingTips

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    7 mins
  • 256. How Most Roofing Companies Waste Thousands On Marketing (And How To Fix It)
    May 30 2025

    Learn how Contractor Dynamics can help you stop wasting money on marketingMost roofing companies are unknowingly lighting their marketing budget on fire — and it's costing them tens of thousands of dollars every year.This video kicks off our new series, Roofing Marketing Secrets, where we expose the most common marketing mistakes and show you how to build a real growth engine for your roofing business.In this episode, you'll learn:✅ Why most marketing agencies fail roofing companies✅ How to avoid getting ripped off✅ The 3 non-negotiables for successful marketing✅ What a real marketing strategy looks like✅ And how to take back control of your resultsThis episode is a must-watch for roofing company owners tired of gambling on marketing and ready to build a real, repeatable growth engine.Key Timestamps:0:00- Why most roofers waste marketing dollars1:26- What most marketing agencies get wrong3:36- The transparency roofing companies need5:18- 3 things you need to succeed with marketing8:07- How to build a real growth engineConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram➡️ Facebook➡️ LinkedIn➡️ Website#roofingmarketing #roofingbusiness #roofingcontractor #roofingleads

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    9 mins
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