The Mom Test
How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
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The Mom Test
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Narrated by:
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Rob Fitzpatrick
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By:
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Rob Fitzpatrick
About this listen
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.
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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
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Overall5 out of 5 stars 148
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Performance5 out of 5 stars 132
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Story5 out of 5 stars 132
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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5 out of 5 stars
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Solid
- By Phil Williams on 12-14-23
By: Rob Walling
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- By: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
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Overall4.5 out of 5 stars 1,287
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Performance4.5 out of 5 stars 1,009
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Story4 out of 5 stars 1,004
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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2 out of 5 stars
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Outdated
- By Rebecca Savage on 01-05-15
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Inspired (2nd Edition)
- How to Create Tech Products Customers Love
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 8 hrs and 46 mins
- Unabridged
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Overall5 out of 5 stars 2
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Performance5 out of 5 stars 2
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Story4.5 out of 5 stars 2
How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.
By: Marty Cagan
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall4.5 out of 5 stars 297
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Performance4.5 out of 5 stars 236
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Story4.5 out of 5 stars 235
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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5 out of 5 stars
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A must read!
- By marianella on 12-01-20
By: Wes Bush
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Anything You Want
- 40 Lessons for a New Kind of Entrepreneur
- By: Derek Sivers
- Narrated by: Derek Sivers, Naina Kader
- Length: 2 hrs and 2 mins
- Unabridged
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Overall5 out of 5 stars 38
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Performance5 out of 5 stars 33
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Story5 out of 5 stars 33
You started a business. But why? Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough? Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.
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5 out of 5 stars
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Mind blowing in many ways
- By Ariel Cascallares on 05-27-25
By: Derek Sivers
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The Startup Owner's Manual
- The Step-by-Step Guide for Building a Great Company
- By: Steve Blank, Bob Dorf
- Narrated by: Matthew Boston
- Length: 12 hrs and 59 mins
- Unabridged
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Overall4.5 out of 5 stars 80
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Performance4.5 out of 5 stars 68
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Story4.5 out of 5 stars 68
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
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2 out of 5 stars
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Nothing to learn from this book
- By Thomas D. Kehoe on 02-23-22
By: Steve Blank, and others
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 4,702
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Performance4.5 out of 5 stars 3,908
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Story4.5 out of 5 stars 3,873
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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4 out of 5 stars
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Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
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Lean Customer Development
- Building Products Your Customers Will Buy
- By: Cindy Alvarez
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Unabridged
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Overall4.5 out of 5 stars 21
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Performance4.5 out of 5 stars 17
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Story4.5 out of 5 stars 17
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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5 out of 5 stars
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Great advice
- By atomkirk on 01-07-24
By: Cindy Alvarez
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Running Lean (3rd Edition)
- Iterate from Plan A to a Plan That Works
- By: Ash Maurya
- Narrated by: Mike Lenz
- Length: 11 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 27
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Performance4.5 out of 5 stars 25
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Story4.5 out of 5 stars 25
We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.
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5 out of 5 stars
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Practical Lean Startup Implementation
- By RyanB on 01-23-25
By: Ash Maurya
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Giftology
- By: John Ruhlin
- Narrated by: Drew Birdseye
- Length: 2 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 1,240
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Performance5 out of 5 stars 1,060
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Story4.5 out of 5 stars 1,044
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
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3 out of 5 stars
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Has one beautiful sentence
- By Robin Ruud on 07-05-17
By: John Ruhlin
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Dan Olsen
- Length: 10 hrs and 9 mins
- Unabridged
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Overall5 out of 5 stars 4
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Performance5 out of 5 stars 3
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Story5 out of 5 stars 3
Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
By: Dan Olsen
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 1,014
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Performance4.5 out of 5 stars 856
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Story4.5 out of 5 stars 851
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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2 out of 5 stars
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Tough one
- By Amazon Customer on 10-12-18
By: Sean Ellis, and others
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The Founder's Dilemmas
- By: Noam Wasserman
- Narrated by: Mark Mosely
- Length: 13 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 724
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Performance4.5 out of 5 stars 583
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Story4 out of 5 stars 575
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.
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2 out of 5 stars
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Too much talk on the data
- By Stanley Tan on 10-02-14
By: Noam Wasserman
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Sprint
- How to Solve Big Problems and Test New Ideas in Just Five Days
- By: Jake Knapp, John Zeratsky, Braden Kowitz
- Narrated by: Dan Bittner
- Length: 6 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 1,838
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Performance4.5 out of 5 stars 1,520
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Story4.5 out of 5 stars 1,512
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
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4 out of 5 stars
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Great Advice, But It's All Old News
- By Michael on 08-19-16
By: Jake Knapp, and others
Best book on customer survey
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Great for entrepreneurs
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A good reminder on how to do user interviews right
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You through how to run customers interviews in a simple manner. Love it
Great book
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A must have for entrepreneurs
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great tools for ideas and selling in general
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so insightful
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great points about asking proper questions
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Great
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Very clear and to the point
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