Building a StoryBrand 2.0

Clarify Your Message So Customers Will Listen

By: Donald Miller

Narrated by: Donald Miller

Read by the author.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Story maps, charts, and tools to help you create your own StoryBrand BrandScript can be found in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Donald Miller (P)2024 HarperCollins Leadership

I will listen to this several times for sure

The general info is very similar to the first book but it has new very useful tips which make the book worth reading it more than onces.

Amazing Book

Donald Miller’s Building a StoryBrand 2.0 is a must-read for anyone looking to simplify their marketing and connect with their audience effectively. This updated edition enhances the original StoryBrand framework with refined insights, real-world examples, and a game-changing AI tool that helps users craft compelling messaging instantly. The book walks readers through positioning their customer as the hero and their brand as the guide, ensuring clear and engaging communication. Unlike many marketing books, StoryBrand 2.0 is highly actionable, providing step-by-step guidance, worksheets, and AI-driven support to implement its principles immediately. Whether you’re a business owner, marketer, or nonprofit leader, this book offers a proven roadmap to better branding and messaging. With its practical approach and cutting-edge AI integration, it’s an essential tool for anyone serious about growth.

A must for business branding

I loved the framework and examples given. I will use many of the tools to grow my business

Impressive framework and narration

The SB7 frameworks says this: 1) a hero -> 2) has a problem -> 3) and meets a guide -> 4) who gives them a plan -> 5) and calls them to action -> 6) to avoid failure -> 7) and end in success!
I've long been looking for a framework like this. Along with Cashvertising book, it's the one I resonate most!
It's so well written, excellent narration and it provides easy steps for clarifying your message and achieve brand awareness.

Highly recommend 👌

So much clarity!

Great book. Brought me so much clarity on how I need to show up and message to my audience.

Some good ideas

As a long-time marketer, much of this is already in my quiver. There are still things in this book to test - so it has value.

Great ideas

Miller is on target with his latest book. Worth the read for all small business owners who care about their marketing and messaging.

Simple and effective framework

We have been using SB framework for years and this 2.0 cements it as as must have for marketing that works

Simplified formula for messaging

Story Brand is now part of my essential marketing/business canon. Donald presents a framework to focus & refine your messaging to get the attention of people who need your product (heroes).

This is basically a great book on communication without the psychological terms.

A Marketing Juggernaut

As someone that has spent most of their sales career dialing for dollars and other old school methods, I have contemplated moving in another marketing direction. I am in a highly competitive space and my ideal client receives 50+ cold calls per day of people trying to sell them exactly what I am trying to sell them. So, by the time I get someone on the line that probably only answered by mistake anyway. They are so frustrated to learn that it is indeed another sales call. I feel I must almost mislead the first few seconds just to get them to allow me the next few seconds, and so on. It just feels a little sleezy.

I have been racking my brain, feeling like there has got to be a better way. So, at almost 60 years old, I have emersed myself in building a social presence. Knowing my ideal client spends a lot of time on various social platforms. I have begun a journey learning these programs almost from scratch with very little initial knowledge, and a whole lotta willingness to step way out of my comfort zone. LOL

I am learning how to create content on platforms that only my kids knew about, because I sure didn’t. As my knowledge is growing, I can now move around and navigate some of these platforms and even edit my own videos. But now what? What do I want/need to say, how do I say it? How can I become someone that my ideal client wants to hear from? How can I stand out as a “guide” to draw them to me?

Story Brand 2.0 was my answer. Within the first week I devoured this book a couple times taking notes like a mad man. I feel I now have a clear path to get me to that next level. I feel like my perception of a better way, does truly exist. I wish I had found this resource ten years ago. I would have an empire by now. I can’t wait to see how my journey unfolds!

I have struggled to even get out of bed some days, dreading the day that was in front of me. The thought of another day on the phones fighting to get those "next few seconds" trying to convince folks I was different than the last 49 callers (which I am, BTW ). But now I feel excited again. I have found a roadmap to take me to the next level and beyond.

FYI, I have listened to and read hundreds of books, and this is the first time I have sat down to give a review on one. I know I ramble but, this book has honestly moved me and made an impression. I can’t wait to wake up tomorrow morning!!!